Showing posts with label b2b marketing. Show all posts
Showing posts with label b2b marketing. Show all posts
Tuesday, November 23, 2010
Friday, November 19, 2010
What B2C and B2B Marketers Can Learn from Each Other
An interesting article from Janet Jessen of Garlock Sealing Technologies
For a preview:
"Notwithstanding a much-heralded convergence of business-to-consumer (B2C) and business-to-business (B2B) marketing techniques, significant differences remain. Those most frequently cited (which I can confirm from working in both worlds) have to do with the nature of the products and services offered, target markets, purchasing processes, sales cycles, branding, and communications."
Read more here.
For a preview:
"Notwithstanding a much-heralded convergence of business-to-consumer (B2C) and business-to-business (B2B) marketing techniques, significant differences remain. Those most frequently cited (which I can confirm from working in both worlds) have to do with the nature of the products and services offered, target markets, purchasing processes, sales cycles, branding, and communications."
Read more here.
Tuesday, November 16, 2010
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