Monday, January 24, 2011

Tips on Finding Prospects Online

Google or any search sites might come in handy but knowing how to search for it, what keywords to use and what words to eliminate would make your search easier.

Finding by Job Title

Typically, one would type in the targeted company and the designation of your prospect. You might type in, for example, Company name-sales manager. Which will either give you a lot of search results, especially if you're searching in a large, international corporation, it would give you a whole bunch of manager titles, most of which might be indirectly related to your targeted company.

They key to making your search easier is by narrowing down your results. 
Typing sales manager -GE would get you 1,380,000 results.

Instead of just typing the company name then the job title, key in first the designation followed by the website. Restrict the search results to sites that are relevant to the company that you are looking for. 
For example, try typing in "sales manager" site:www.ge.com 
The search results would be greatly reduced to 230.


Locating by business email address

You might think getting an email address of a prospect might be tricky, especially if you don't have any direct contact with them but in a way, it's easier to locate one if their corporate email address is the same with the company website. Just type in @company website and you'd surely find business email addresses associated with that company. 

You can also mix it up and search by email address & job title. Just place the job title at the beginning of your search and enclosed it with quotation marks. An example would be "sales manager"- @ge.com



You might find what you are looking for or you'll probably get a whole of results that you have to comb through. Either way, once you've gotten a list of decent corporate email addresses, remember to never, ever spam them. It will create a negative impression on your company and spammers using corporate or even-non corporate email addresses can be blocked and you'll end up losing the opportunity to new business.


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