What B2C and B2B Marketers Can Learn from Each Other

An interesting article from Janet Jessen of Garlock Sealing Technologies

For a preview:
"Notwithstanding a much-heralded convergence of business-to-consumer (B2C) and business-to-business (B2B) marketing techniques, significant differences remain. Those most frequently cited (which I can confirm from working in both worlds) have to do with the nature of the products and services offered, target markets, purchasing processes, sales cycles, branding, and communications."


Read more here.