I've once heard of a sales employee who was working for a call center company, bragging about how she just surfs the net all day, occasionally chatting with colleagues while at work. Her technique was she'd pretend to contact leads (which are mostly outdated) for the whole day and present only half of her quota, complaining that the leads were inaccurate and how it was hard to sell to people she'd already called 5 times a week.
Sounds familiar?
One thing to stop hearing excuses like that is through CRM Data Cleaning. The other one would be to hire more efficient & hardworking employees but that's a different story. Bad data within your CRM system can drastically reduce the effectiveness of an organization's sales & marketing efforts. Erroneous data often includes:
1. Duplicate companies/ contacts
2. Incorrect/outdated information of addresses, phone nos, designations,business email addresses, etc.
3. Incomplete information
These inaccurate data often creates conflict within an organization, is considered as a wasted investment and are underutilized and as you've read above, abused by most employees.
However CRM Data Cleaning is not that simple and would require an enormous amount of time, money & effort, not to mention manpower. Basic steps to focus on would be the following:
1. Reducing multiple records
Analyze carefully the data and look for similarities & connections through the power of effective research & common sense. Pay attention to postal codes, addresses, email domains and even spellings.
2. Manual power
Automated technology offers a huge help in data cleaning but your own employees, people, still plays the most essential role in data cleanup. Technology will sometimes fail and when it does, the "humans" would be there to fix things up.
3. Unified communication
Reduce redundancy. Keep things simple, consistent & cooperate with one another as clearly as possible regarding organizational efforts. Distributing different work to different employees would be a great example.
4. Make it a Habit
Ensure that data cleaning would always stay on everyone's list of things to do. Practice it, preach it, be as diligent as possible and your efforts would not be wasted.
If however, CRM Data cleaning seems a lot of work, we do offer the following services:
- De-dup data and merge duplicated records based on clearly defined business rules.
- Remove garbage data to reduce time wasted by your staff
- Standardize and clean up addresses, phone numbers, and other existing data
- Add new emails, phone numbers, and titles to your contact database
- Add detailed company data such as assets, revenues, employees, and addresses
- Identify parent-subsidiary relationship
While we're doing these things, we're also focusing on continually growing our B2B database, www.thenewlead.com by adding 2,000 contacts every week and updating, verifying & tracking erroneous data.
Think of CRM Data Cleaning in the most compelling, low cost, painless & fastest way ever.
For more information, please visit our website, www.thenewlead.com or you can also call our sales hotline: 62229970
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